Founded in 2011, Twitch is currently the most popular online service to watch and stream content related to games. It originally focused almost entirely on video games, but has since expanded to include streams dedicated to talk shows, craftwork, music, etc. Owned by Amazon since 2014, Twitch has millions daily active users and a very unique identity reinforced by their late-2019 redesign. We’ve been recently working on a concept for a streetwear hoodie inspired by the new logo, and here’s the result.
The new logo has been released in late 2019. It comes with various, beneficial updates that make it so much better. The main change being the tighter counterspaces of the letters that now also match the thickness of the stroke around the letters. The characters are wider and bolder, creating a more impactful branding. The angled notches on the bottom of the “w”, “t”, and “c” are all now in the same direction, making the logo consistent and balanced.
Twitch may have begun as a video game streaming service but since then it’s been expanding to offer a variety of live streams aimed to appeal to a broader audience. Some examples are IRL (In Real Life) which features streamers simply chatting live with their viewers, Talk Shows including a mix of live panel discussions, and even professionally produced variety shows. While viewers looking for something more artistic should check out the Creative category. This is where artists, programmers, animators, cosplayers, and designers share their creative process with the world.
We felt that such a widespread and variegated streaming platform deserves a bold design for its merch. We decided to start from a classic streetwear hoodie design and play along with it by leveraging on both brand name and icon.
The results is something that we hope it could strike the attention of both online viewers and real life crowd, thanks to its bold pattern and a combination of colors that it’s rarely found elsewhere when it comes to streetwear.
Source of inspiration: 2019 redesign
Designer: Ardimas (Indonesia)
We’d love to hear your thoughts. Let us know in the comments section below, and don’t forget to rate this project. If you want to see another work from Ardimas, check out his AC Milan streetwear hoodie concept.
Call of Duty: Modern Warfare is a FPS game developed by Infinity Ward and published by Activision. Serving as a reboot of the Modern Warfare sub-series, as well as the sixteenth overall installment in the COD series, it was released on October 25, 2019. This project is a tribute to the long-standing franchise.
Attempting to reflect the complexities of 2019 warfare is an compelling gambit, but it’s also a gamble. As as mainstream franchise with a reputation for run-n-gun immediate gameplay, this is a tough position from which to start discussing the complexities of war. And we have to say we really appreciate the effort that Infinity Ward & Co. have placed on this title, both in terms of story and technical evolution of the game which clearly steps up on graphics and realism. The game has hooked us for hundreds of hours already, and we’re still amused by the details such as the audio effects and the micro-movements when holding a weapon. That’s why we all agreed to work on a unique fashion item for this game.
After a couple of hours of brainstorming we decided to focus on a pair of sneakers “COD style”. The design should have been a combination of a military-grade gears together with the utilitarian trend that is taking fashion by storm.
And so our approach to this design was to infuse a few key elements to make these sneakers concept even more meaningful: a breathable and impermeable fabric like those you’ve seen before on Geox shoes, an easy-lock mechanism for the strings, a heavy duty shoe sole able to step on nails and spikes without making a dent, and a heel strap to further improve comfort and grip.
This is our first attempt on a sneaker design and we would love to hear your comments. So please do let us know your thoughts! And if you have your own sneaker design to show to the world, feel free to submit it to us.
Brand: Call of Duty: Modern Warfare
Source of inspiration: military gears + utilitarian fashion trend
Designer: Danny (Costa Rica)
We’d love to hear from you. Let us know in the comments section below, and don’t forget to rate this project.
Your opinion on Identity:
How well do you feel this design can represent Call of Duty: Modern Warfare identity?
Your opinion on Style:
How good is this design at proposing something new in terms of style compared to what you usually see in shops?