You can’t talk about AC Milan like in our previous concept without mentioning the all-time rivals of FC Juventus. The team located in Turin, also informally known as Juve, is one of the top ranking Italian football clubs. The Latin word Juventus means “youth”. The club also goes by several nicknames like the “The Old Lady”.
With an outstanding record of victories in Serie A, we wanted to celebrate the old lady by re-imagining their current design. It’s quite a controversial one actually, as it’s ditches the classic black/white stripes for a revolutionary half-and-half design with a hint of pink in the middle. According to the club, “the new kit is an invitation to fans to embrace a new thought”. And so we gave ourselves the challenge to work on this design and make it even more contemporary by applying it to a yoga kit for a “young lady” instead.
About this concept:
- Brand: FC Juventus
- Source of inspiration: yoga apparel combined with football jersey design
- Designer: Fashionista UK (United Kingdom)
What do you think about it? Let us know in the comments section down below, and don’t forget to rate this project.
How well do you feel this design can represent FC Juventus brand identity?
How good is this design at proposing something new in terms of style compared to what you usually see in shops?