Tag: Italy

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AC Milan Streetwear Hoodie 2020

In 1899, two English expatriates—Herbert Kilpin and Alfred Edwards—founded Milan Foot-Ball and Cricket Club, known today around the world as A.C. Milan. We want to celebrate the 120th Anniversary with a limited edition design based on the legendary colors of the Italian club.

Overview

Here at SupeRanked we love football. And when it comes to think of a streetwear design based on a European club, our mind goes to what it has been nominated by the UEFA as one of the strongest equipo of all times: that AC Milan team that goes from 1988 to 1990. At that time Arrigo Sacchi was managing a perfect machine, sealed by an unparalleled showcase of talents (Baresi, Costacurta, Maldini, Tassotti) and made lethal by the greatest orange trio: Gullit, Van Basten, and Rijkaard.

  • Milan ahead of their 1990 European Cup final triumph, 4 July 2015. ©Getty Images. UEFA.com

Concept

This concept is a throwback tribute to that incredible era when Kappa was the sponsor. The Italian brand was already famous for experimenting with innovative designs, like it happened later on in the ’90s with a few other iconic kits supplied to Juventus FC.

With this in mind we’ve briefed a designer (and an AC fan) from Indonesia that knows those days very well, and together we’ve come up with this concept. We’re combining together the two souls of AC Milan: Rossonero stripes and classic white. But since we don’t want to mess up with tradition (i.e., the official kit) we’ve decided to go for a more playful project with a hoodie instead.

The badge (which was missing in some Kappa iterations from the ’80s) is reintroduced in our concept, along with San Giorgio’s cross and a higher percent of dark tones to provide better contrast.

Details

  • Brand: Associazione Calcio Milan
  • Source of inspiration: Streetwear & sportswear
  • Designer: Ardimas (Indonesia)

Your Opinion

As always thank you so much for sticking around with us. Let us know what you think in the comments section down below, and don’t forget to rate this project.

Your opinion on Brand Identity:
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FC Juventus 2020 Yoga Kit

You can’t talk about AC Milan like in our previous concept without mentioning the all-time rivals of FC Juventus. The team located in Turin, also informally known as Juve, is one of the top ranking Italian football clubs. The Latin word Juventus means “youth”. The club also goes by several nicknames like the “The Old Lady”.

Photo: CR7 wearing 2019-20 Jersey
Source: FC Juventus

With an outstanding record of victories in Serie A, we wanted to celebrate the old lady by re-imagining their current design. It’s quite a controversial one actually, as it’s ditches the classic black/white stripes for a revolutionary half-and-half design with a hint of pink in the middle. According to the club, “the new kit is an invitation to fans to embrace a new thought”. And so we gave ourselves the challenge to work on this design and make it even more contemporary by applying it to a yoga kit for a “young lady” instead.

About this concept:

  • Brand: FC Juventus
  • Source of inspiration: yoga apparel combined with football jersey design
  • Designer: Fashionista UK (United Kingdom)

What do you think about it? Let us know in the comments section down below, and don’t forget to rate this project.

Your opinion on Brand Identity:
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AC Milan 2020 Athleisure Outfit

While working at the previous concept for the AC Milan streetwear hoodie, we’ve been exploring quite a few directions and one of them had a more futuristic approach. The designer in this case took inspiration from videogames like Mirror’s Edge and the upcoming Cyberpunk 2077 as she was asking herself: “How would an AC Milan fan dress like in Night City?”. The result of this brainstorming is a quick sketch that falls somewhere in between.

Branding is more abstract in this concept, where the rossonero stripes are fading into a red and black fading bi-colored top combined with tight joggers. White elements from the Away Kit have been included. This is something that die-hard fans might not be able to fully endorse though. An example of how tricky it is to play with tradition would be the 2019-20 football jersey of Juventus FC which have been criticized by some for abandoning the iconic striped design.

About this concept:

  • Brand: Associazione Calcio Milan
  • Source of inspiration: athleisure & videogames
  • Designer: Andrea (Romania)

Could the future of athleisure for football teams go in this direction? We don’t know, but in the meantime we’d like to share this concept with you and definitely seek for your input. As always let us know what you think in the comments section down below, and don’t forget to rate this project.

Your opinion on Brand Identity:
Results

How well do you feel this design represent AC Milan brand identity?

Your opinion on Style:
Results

How good is this design at proposing something new in terms of style compared to what you currently see in shops?